
Interview with Swiss-born Toni Schneider, CEO of Bluesky: «Advertising will not be our main business»
(Note: this is the english version of Interview mit dem Schweizer Toni Schneider, CEO von Bluesky: «Werbung wird nicht unser Hauptgeschäft», translation partially done by Kagi Translate) Initially, the position was only ad interim, but since July 2026, Swiss native Toni Schneider has been the CEO of Bluesky (the famous